eDiscovery Daily Blog

• February 22, 2012

 

This is the fourth of the 2012 LegalTech New York (LTNY) Thought Leader Interview series.  eDiscoveryDaily interviewed several thought leaders at LTNY this year and generally asked each of them the following questions:

1. What do you consider to be the emerging trends in eDiscovery that will have the greatest impact in 2012?
2. Which trend(s), if any, haven’t emerged to this point like you thought they would?
3. What are your general observations about LTNY this year and how it fits into emerging trends?
4. What are you working on that you’d like our readers to know about?

Today’s thought leader is Tom Gelbmann. Tom is Principal of Gelbmann & Associates, LLC.  Since 1993, Gelbmann & Associates, LLC has advised law firms and Corporate Law Departments to realize the full benefit of their investments in Information Technology.  Tom has also been co-author of the leading survey on the electronic discovery market, The Socha-Gelbmann Electronic Discovery Survey; last year he and George Socha converted the Survey into Apersee, an online system for selecting eDiscovery providers and their offerings.  In 2005, he and George Socha launched the Electronic Discovery Reference Model project to establish standards within the eDiscovery industry – today, the EDRM model has become a standard in the industry for the eDiscovery life cycle and there are nine active projects with over 300 members from 81 participating organizations.

What do you consider to be the emerging trends in eDiscovery that will have the greatest impact in 2012?  And which trend(s), if any, haven’t emerged to this point like you thought they would?

I’m seeing an interesting trend regarding offerings from traditional top tier eDiscovery providers. Organizations who have invested in eDiscovery related technologies are beginning to realize these same technologies can be applied to information governance and compliance and enable an organization to get a much greater grasp on its total content.  Greater understanding of location and profile of content not only helps with eDiscovery and compliance, but also business intelligence and finally – destruction – something few organizations are willing to address.

We have often heard – Storage is cheap. The full sentence should be: Storage is cheap, but management is expensive.  I think that a lot of the tools that have been applied for collection, culling, search and analysis enable organizations to look at large quantities of information that is needlessly retained. It also allows them to take a look at information and get some insights on their processes and how that information is either helping their processes or, more importantly, hindering those processes and I think it's something you're going to see will help sell these tools upstream rather than downstream.

As far as items that haven't quite taken off, I think that technology assisted coding – I prefer that term over “predictive coding” – is coming, but it's not there yet.  It’s going to take a little bit more, not necessarily waiting for the judiciary to help, but just for organizations to have good experiences that they could talk about that demonstrate the value.  You're not going to remove the human from the process.  But, it's giving the human a better tool.  It’s like John Henry, with the ax versus the steam engine.  You can cut a lot more wood with the steam engine, but you still need the human.

What are your general observations about LTNY this year and how it fits into emerging trends?

Based on the sessions that I've attended, I think there's much more education.  There's just really more practical information for people to take away on how to manage eDiscovery and deal with eDiscovery related products or problems, whether it's cross-border issues, how to deal with the volumes, how to bring processes in house or work effectively with vendors.  There's a lot more practical “how-tos” than I've seen in the past.

What are you working on that you’d like our readers to know about?

Well, I think one of the things I'm very proud of with EDRM is that just before LegalTech, we put out a press release of what's happening with the projects, and I'm very pleased that five of the nine EDRM projects had significant announcements.  You can go to EDRM.net for that press release that details those accomplishments, but it shows that EDRM is very vibrant, and the teams are actually making good progress. 

Secondly, George Socha and I are very proud about the progress of Apersee, which was announced last year at LegalTech.  We've learned a lot, and we've listened to our clientele in the market – consumers and providers.  We listened, and then our customers changed their mind.  But, as a result, it's on a stronger track and we're very proud to announce that we have two gold sponsors, AccessData and Nuix.  We’re also talking to additional potential sponsors, and I think we'll have those announcements very shortly.

Thanks, Tom, for participating in the interview!

And to the readers, as always, please share any comments you might have or if you’d like to know more about a particular topic!