eDiscovery Daily Blog

Marketing a Litigation Support / eDiscovery Department within a Law Firm: Keeping Existing Customers, Part 2

 

In the last post in this series, we began talking about marketing techniques for keeping the customers you have.  The first point we covered was continuously reminding your customers of the services that you offer.  The second thing you need to do is to look for new ways to help the customers that you have.

You have a significant advantage here… you know the litigation process, you know how attorneys work, and you know what they need.  In short, you know what’s coming.  Be proactive.  Anticipate what your clients will need and let them know how you can help.  And if their needs are outside the scope of what you do, determine if that work should and could be within the scope of your offerings.  You may uncover ways to expand your department’s services.

The last – and probably most effective – way to keep existing customers is to provide suburb customer service.  All the time.  Without fail.  You need to treat your clients well; you need to get them what they need, when they need it; and you need to make it very easy and painless for your clients to work with you.  Establish customer service guidelines for your staff and establish top priorities for the department.  At a minimum, the department’s priorities should include meeting deadlines, delivering high quality work, and effectively communicating with clients.

Customer service guidelines include things like making sure that it’s easy for clients to reach you and being responsive to phone calls and email.  You need to make sure your staff is trained in dealing with clients.  For example, make sure that everyone on your staff knows the right way to respond if client is unhappy about something.

Tomorrow, we’ll conclude this blog series on Marketing a Litigation Support / eDiscovery Department within a Law Firm.  Let us know if you’ve got any questions or comments.  And be sure to let us know if you’d like to know more about a particular topic.