eDiscovery Daily Blog
Mobile Collection: It’s Not Just for iPhones Anymore, Part Three
Editor’s Note: Tom O’Connor is a nationally known consultant, speaker, and writer in the field of computerized litigation support systems. He has also been a great addition to our webinar program, participating with me on several recent webinars. Tom has also written several terrific informational overview series for CloudNine, including his most recent one, DOS and DON’TS of a 30(b)(6) Witness Deposition. Now, Tom has written another terrific overview regarding mobile device collection titled Mobile Collection: It’s Not Just for iPhones Anymore that we’re happy to share on the eDiscovery Daily blog. Enjoy! And, BTW, Happy Birthday to my beautiful wife Paige! – Doug
Google Vault and the Emphasis of Android Devices
During the same time period as when Google TakeOut hit the market, Google also created Google Vault in 2012, their web tool for preservation of data in the Google Suite. It’s easy and inexpensive but only covers some email archiving, searching, and exporting capabilities for Gmail. Unlike iOS however it has 3rd party add-ons that can securely archive Gmail messages, Gmail Notes, Appointments and some Calendar Items.
A Gartner review of many of these products notes how they quickly and easily integrate with Google Apps to make up for the deficiencies in Vault and allows archived data to be stored into one unified message archive. Some of them even can search, publish, and perform eDiscovery from the archive, which is in one central location.
So perhaps not the quick and easy solution offered by iTunes or iOS backup and, like O365, based on a web archive. But still a relatively easy and to create archives and now given the arrival of Google One, a variety of methods exist for handling Android smartphone data.
Why is all this emphasis on Android phones important? As I noted in the Introduction, it’s because Android market share is now bigger than Apple everywhere in the world. Again, while Apple iOS holds a large share of the smartphone operating systems’ market within the United States, Google Android remains the market leader with a 51.8% share as of September 2019. Worldwide, Android has a 76% market share with iOS far behind at 22%. (Source, IDC Nov 2019) Clearly, you’re not only as likely to need to preserve Android devices as you are iPhones, you’re more likely, possibly much more likely, to need to do so.
Apple, of course, registers strongly in actual smartphone sales because they sell the phone AND the operating system unlike Android systems which are fragmented among multiple phone manufacturers. But even here, Apple is not the market leader. Although their share of smartphone users in the US has risen roughly 20% since early 2012 and stood at 42% in Q3 2019, the combination of all Android phones at that time was 47%, led by Samsung with 25%. And that Apple growth surge in the United States goes against a global trend that has seen their market share of smartphone shipments drop to around 10 percent.
Samsung, known for consumer products worldwide including mobile devices and home entertainment systems, is the global leading smartphone vendor. Since 2012, the South Korean company has held a share of 20 to 30 percent in the smartphone market. In 2018, they shipped more than 292 million smartphones worldwide and by the third quarter of 2019, Samsung’s global market share was 21.8%.
Apple is not one to take these statistics lightly and is responding with a new cheap phone. Channel manufacturers, reported to be Hon Hai Precision Industry, Pegatron Corp. and Wistron Corp, are currently preparing their production lines and planning to start mass production next month with an official release expected in March.
A cheaper offering may help Apple compete better in price-competitive phone markets such as India and China. India, in particular, presents a substantial challenge for Apple which has a high number of Android rivals coming in at prices less than $200. Still, Apple has set a goal of shipping more than 200 million units in 2020 and recovering some of that lost market share.
We’ll publish Part 4 – Conclusions – on Friday.
So, what do you think? Are you having to increasingly address issues associated with mobile device discovery? As always, please share any comments you might have or if you’d like to know more about a particular topic.
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