eDiscovery Daily Blog

Even When You Win in the Playoffs, You Should Still Think Before You Hit Send: eDiscovery Trends

Since social media has become a big part of discovery, we like to good social media disaster story every once in a while. Last year, we covered the story of the former head of a private preparatory school in Miami, who lost out an $80,000 discrimination settlement after his daughter boasted about it on Facebook. And, of course, no discussion of social media disasters would be complete without mentioning Anthony Weiner. The latest example is the (now former) social media manager of my hometown Houston Rockets basketball team, who lost his job over an offensive tweet.

As covered in Click2Houston.com (Houston Rockets fire social media manager after offensive tweet, written by Syan Rhodes), the Rockets fired its social media manager Chad Shanks after his tweet in the waning moments of the Rockets’ series-clinching 104-93 Game 5 win over the Dallas Mavericks. With the game essentially in hand, Shanks posted a tweet using emoji characters of a horse with a gun to its head and the words, “Shhhhh. Just close your eyes. It will all be over soon”.

The Mavericks’ official Twitter account reacted, tweeting, “Not very classy but we still wish you guys the very best of luck in the next round.” Not long after, the Rockets’ tweet was removed and the team was apologizing, “Our Tweet earlier was in very poor taste & not indicative of the respect we have for the @dallasmavs & their fans. We sincerely apologize.”

The next day, Shanks was fired.

“I’ve kind of made my name, so to speak, even though a lot of people didn’t know who I am, being a little more edgy, pushing the envelope a little bit and trying to be funny”, Shanks was quoted in an interview with KPRC. “It was heat of the moment. My emotions got the best of me and I didn’t see how that tweet would offend so many people. And that was my mistake; I should have thought that through a little better.”

Shanks also tried to address the controversial tweet head-on, stating “People were upset, feeling I advocated violence toward animals. That wasn’t what I meant at all. It was just a jab at taking out the Mavericks and I really didn’t mean to offend anyone,” he said. “I’m sorry it ended this way, but I’m grateful for the opportunities they gave me. I loved every second of the job.”

Shanks is getting a lot of support online with the hashtag #BringBackChad and there’s even a change.org petition to try to get him reinstated.

And, there is at least a bit of a happy ending. Dan Le Batard, of ESPN, hired Shanks during his ESPNRadio show to run his show’s Twitter account (through Saturday night, covering the NFL Draft, among other big sports events). Hey, even Anthony Weiner made a comeback – sort of.

So, what do you think? Do you have any social media disasters in your organization? Please share any comments you might have or if you’d like to know more about a particular topic.

Disclaimer: The views represented herein are exclusively the views of the author, and do not necessarily represent the views held by CloudNine. eDiscovery Daily is made available by CloudNine solely for educational purposes to provide general information about general eDiscovery principles and not to provide specific legal advice applicable to any particular circumstance. eDiscovery Daily should not be used as a substitute for competent legal advice from a lawyer you have retained and who has agreed to represent you.

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