eDiscovery Daily Blog

One ALSP Exits, Another Prepares to Enter: eDiscovery Trends

The topic of Alternative Legal Services Providers (ALSPs) is always an interesting one, with considerable discussion at this year’s Legaltech® New York conference and my colleague, Tom O’Connor, recently wrote a white paper on the topic for our blog (a four part series here).  They can also be somewhat controversial.  Looks like one existing ALSP is shutting down, while another one (coming soon) is promoting itself to be “Uber for lawyers”.  Hmmm…

Going Out: As reported by Gabrielle Orum Hernández in Legaltech® News and also reported by Bob Ambrogi in his LawSites blog, legal directory Avvo is shutting down its controversial Avvo Legal Services, a service that provides fixed-fee, limited-scope legal services through a network of attorneys.  Internet Brands, the company that acquired Avvo last January, has decided that the service does not align with its business and focus, according to a letter sent by B. Lynn Walsh, Internet Brands’ executive vice president and general counsel, to the North Carolina State Bar last month.

Avvo has faced a number of bar association challenges to its Avvo Legal Services offering, including the New Jersey Supreme Court, which issued an ethics opinion last year barring the service from the state because of the offering’s use of what they determined was improper fee splitting. State bar groups in New York, Virginia, Ohio, South Carolina and Pennsylvania issued similar ethics orders.  But other states, like North Carolina and Illinois, were more open to the service.

Upon acquisition, Internet Brands planned to fold Avvo into its other legal services portfolio alongside brands like Lawyers.com, Nolo and Martindale-Hubbell. However, by April, most of Avvo’s leadership, including former CEO Mark Britton, CFO Monica Williams, CPO Sachin Bhatia, CTO Kevin Goldsmith, and chief legal officer Josh King, had made plans to depart the company.

Coming In: As reported by Ian Lopez in Legaltech® News, Kevin Gillespie, a self described “serial entrepreneur,” believes he’s found a way to leverage tech for lower-cost legal services while managing to comply with these rules. His answer is mobile platform “Text a Lawyer,” an app-based service where a consumer fires off a legal question into the ether and lawyers flock to answer them.

Describing the platform as “Uber for lawyers,” Gillespie told Legaltech News that Text A Lawyer functions via two apps, one for consumers and one for lawyers. He noted that both will be free for download, though the client app charges a “flat one dollar software license fee” per question submitted and a four dollar as an “attorney verification fee,” which includes identity and license verification services. Potential clients are charged $20 (and “some cents” for a credit processing fee) per initial question, which includes a brief discussion with a lawyer, then $9 per follow up question. Clients can then print out the Q&A and use it as needed.

“I figure everyone’s got 20 bucks. So I’m trying to bridge the gap between lawyers, at hundreds dollars an hour, that blue collar Americans cannot afford … with what they can afford,” Gillespie said. “I’ve [tried] many different pricing models, and I keep coming back to that.”

Like an ride-sharing service, the app functions as a marketplace for free agent service providers to profit. In this case, that agent is the lawyer, who collects a fee of $15 per first question and $8 a follow up. Also like a ride-sharing service, users can rate attorneys, though Gillespie said that these ratings are “kept internal” and only used to connect a user “with the best lawyer available.”

“It’s the Yelp approach, except the clients never see them,” Gillespie added.

While not yet available to consumers, Gillespie plans on issuing a beta version of Text A Lawyer in August or September in Oregon and Washington, and he has plans on eventual expansion to all 50 states. He noted that he designed the app “from the beginning” to be “as close as possible” to ethically compliant with RPCs in all 50 states. “There are a couple of states who will have their heads buried in the sand, their bar associations, I mean. [But] there’s nothing you can do about that,” he added.

So, what do you think?  Will the “Text a Lawyer” succeed in gaining bar association approval where Avvo failed?  Please share any comments you might have or if you’d like to know more about a particular topic.

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