Marketing a Litigation Support / eDiscovery Department within a Law Firm: Getting New Customers, Part 4
Marketing a Litigation Support / eDiscovery Department within a Law Firm: Getting New Customers, Part 4 https://cloudnine.com/wp-content/themes/cloudnine/images/empty/thumbnail.jpg 150 150 CloudNine https://cloudnine.com/wp-content/themes/cloudnine/images/empty/thumbnail.jpgSuccessful marketing efforts have two components – ‘big picture’ marketing aimed at spreading the word about what you offer, and one-on-one marketing to individual attorneys and litigation teams. In the last several posts in this series, we covered ‘big-picture’ marketing. Now let’s move on to techniques and mechanisms for one-on-one marketing. Here are some suggestions aimed at doing one-on-one marketing that work.
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